There used to be a time when everybody on the golf course was talking about R/3 or Navision or other cool key words. CRM is not exactly a new key word on the golf arena or in the sailing club, but what has changed is that this is now a hot buzz factor for any small to medium sized company.
Anyone attending a sales training course will be told to get equipped with a CRM system. So should we fill up our bar with Coffee, Rum and Milk?
No, we are talking here about the system which should help you shift your leads and sales potentials away from thunderbird or Outlook. Even Excel or a simple paper sheet will not help increase revenue and profitability.
You need to know with whom you are dealing. For this you can use a CRM system and implement a workflow to help you speed up your work. (more…)
In recent months we have been reading a lot about social network sites like facebook, XING and other portals making profitable use of the user data they are storing.